User Empathy

Building empathy for the end user is key. Understanding their emotions, goals, pain points and motivations is the cornerstone for any successful project.

Keep It Simple

Good design is simple. When I approach design, I focus on the main user goal and I avoid overwhelming the user with too much information. I understand the value of creating simple and intuitive product experiences.


I love working in a multi-disciplinary team where collaboration, respect and innovation is at the center. I celebrate diversity and believe that every voice should be heard.

 Honesty & Integrity  

I believe in doing the right thing. I strive to design delightful and ethical digital experiences that have a positive impact.