About
I’m a Senior Product Designer at Meta, designing AI powered products across advertising, business messaging, enterprise platforms and developer tools. Previously, I designed analytics and AI products at IBM. I enjoy shaping products from early ideas to launch and turning ambiguity into clear, scalable experiences.
Based in San Francisco.
What I've been designing
Facebook Ads on Feed, Reels and Stories. Designed ad experiences that turned discovery into customer action across messaging, calls, forms, websites and follow-up.
AI Business Product. Led design for AI-powered Meta business tools that help advertisers create campaigns, configure agents, and automate workflows.
Ads and Monetization Systems. Designed core advertiser workflows across campaign creation, targeting, creative setup, lead management, and reporting, supporting $1B+ in annual revenue.
Enterprise Analytics. Led design of enterprise products spanning reporting, analytics, management tools, and developer experiences.
Privacy and Trust Infrastructure. Led design for privacy-first systems across Meta tools, simplifying data controls, consent flows, and internal review processes.
Design notes
The Conversations That Ship Products. Getting teams and stakeholders aligned around your designs.
Presenting UX Work to Executives. A clear, design-led approach to executive UX presentations
Designing in Ambiguous, Systemic Problem Spaces. How to bring structure and clarity to complex product work
The details are not the details. They make the design. — Charles Eames