Product Designer at Meta with 10+ years of experience designing AI-powered ads and business products across consumer and enterprise experience.
Rebekah Lien
I work across consumer and enterprise products, from ads, business messaging, and AI agent experiences to privacy, analytics, and business tools. At Meta, I’ve designed products supporting over $1B in annual revenue, balancing business goals with user trust and thoughtful product craft.
I’m at my best in ambiguous, high-impact spaces where design brings clarity to complex systems, shapes strategy, and helps teams move from early ideas to shipped product. I love working with people who care deeply about the work, the team, and building products with clarity, craft, and purpose.
What I’ve Been Designing
AI Business Products
Led design for Meta business tools that help advertisers create campaigns, configure AI agents, and optimize workflows through natural language and guided automation.
Facebook Ads on Feed, Reels and Stories
Designed ad experiences across Feed, Reels and Stories that help businesses connect with high-intent customers through messaging, calls, forms, and follow-up workflows.
Ads and Monetization Systems
Designed the end-to-end advertiser experience across core monetization systems, helping advertisers move from campaign creation and targeting to creative setup, lead management, reporting, and performance recommendations across products supporting over $1B in annual revenue.
Privacy and Trust Infrastructure
Led design for privacy-first systems across Meta business tools, simplifying data controls, consent flows, and internal review processes.