About
I’m a Product Designer at Meta, designing AI powered products across advertising, business messaging, enterprise platforms and developer tools. Previously, I designed analytics and AI products at IBM. I enjoy shaping products from early ideas to launch and turning ambiguity into clear, scalable experiences.
Based in San Francisco.
What I've been designing
Facebook Ads. Designed ad experiences across Feed, Reels, and Stories.
Meta Business AI. Led design for AI-powered and agentic products across Meta Ads and Meta Enterprise Platform, spanning agent configuration and advertiser workflows.
Ads Platform. Designed core campaign workflows supporting $1B+ in annual revenue.
Enterprise Analytics. Led design for reporting and analytics products.
Privacy Infrastructure. Led privacy design across Facebook, Instagram, Threads, and WhatsApp, shaping systems for global regulatory requirements.
Design notes
The Conversations That Ship Products. Getting teams and stakeholders aligned around your designs.
Presenting UX Work to Executives. A clear, design-led approach to executive UX presentations
Designing in Ambiguous, Systemic Problem Spaces. How to bring structure and clarity to complex product work
The details are not the details. They make the design. — Charles Eames