About
I’m a Product Designer at Meta with 10+ years of experience across AI, advertising, and enterprise products. Most recently, I’ve been designing agentic AI products for Meta Enterprise Platform. Previously, I designed analytics and AI products at IBM.
Based in San Francisco.
What I've been designing
Facebook Ads. Designed ad experiences across Feed, Reels, and Stories.
Meta Business AI. Led design for AI-powered and agentic products across Meta Ads and Meta Enterprise Platform, spanning agent configuration and advertiser workflows.
Ads Platform. Designed core campaign workflows supporting $1B+ in annual revenue.
Enterprise Analytics. Led design for reporting and analytics products.
Privacy Infrastructure. Led privacy design across Facebook, Instagram, Threads, and WhatsApp, shaping systems for global regulatory requirements.
Design notes
The Conversations That Ship Products. Getting teams and stakeholders aligned around your designs.
Presenting UX Work to Executives. A clear, design-led approach to executive UX presentations
Designing in Ambiguous, Systemic Problem Spaces. How to bring structure and clarity to complex product work
The details are not the details. They make the design. — Charles Eames