About
Accomplished product designer with 10+ years of experience across AI, advertising, privacy, and enterprise products at Meta and IBM. Most recently, I led design for agentic AI experiences across Meta Ads and Meta Enterprise Platform, connecting consumer experiences with business tools at scale.
Based in San Francisco.
What I've been designing
Meta Business AI. Led design for AI-powered and agentic products across Meta Ads and Meta Enterprise Platform, spanning agent configuration and advertiser workflows.
Facebook Ads. Designed ad experiences across Feed, Reels, and Stories.
Ads Platform. Designed core campaign workflows supporting $1B+ in annual revenue.
Privacy Infrastructure. Led privacy design across Facebook, Instagram, Threads, and WhatsApp in response to evolving global regulations.
Enterprise Analytics. Led design for reporting and analytics products.
Design notes
The Conversations That Ship Products. Getting stakeholders aligned around your designs.
Presenting UX Work to Executives. A clear, design-led approach to executive UX presentations
Designing in Ambiguous, Systemic Problem Spaces. Bringing structure to complex challenges.
The details are not the details. They make the design. — Charles Eames